Brian A. Nosek


Office Address

015 Gilmer Hall

On Leave


In my lab we study thoughts and feelings that occur outside of conscious awareness or control and how they influence perception, judgment and action.  We apply this in a variety of domains, particularly, stereotyping, prejudice, ideology, and morality.  We also pursue methodological innovations and maintain infrastructure for improving behavioral research.

Sample publications

  • Nosek, B. A., Hawkins, C. B., & Frazier, R. S. (2012). Implicit Social Cognition. In S. Fiske & C. N. Macrae (Eds.) Handbook of Social Cognition (pp. 31-53). New York, NY: Sage.
  • Hawkins, C. B., & Nosek, B. A. (2012). Motivated independence? Implicit party identity predicts political judgments among self-proclaimed independents. Personality and Social Psychology Bulletin.
  • Graham, J., Nosek, B. A., Haidt, J., Iyer, R., Koleva, S., & Ditto, P. H. (2011). Mapping the moral domain. Journal of Personality and Social Psychology, 101, 366-385.
  • Nosek, B. A., Spies, J. R., & Motyl, M. (2012). Scientific utopia: II. Restructuring incentives and practices to promote truth over publishability. Perspectives on Psychological Science.