- Two trends characterize contemporary American politics, affective polarization (Iyengar et al. 2012) and the nationalization of political behavior (Hopkins 2018). In this paper, we examine whether local framing can decrease voters' reliance on national partisan identities when evaluating their representatives. Relying on both observational evidence from members of Congress' Facebook posts and an experimental study, we find evidence that "talking local" is an effective means for representatives to bypass the "perceptual screen" of partisanship (Campbell et al. 1960).
Time and Location:
12:30pm, Zoom
Date:
Monday, October 19, 2020
Subtitle:
"Talk Local to Me: How Local Frames Expand the Base and (Possibly) Depolarize Politics." (Zoom link --https://virginia.zoom.us/j/94419570615?pwd=WjZDOWo4bmd2ektENnNtOFpBSjgvUT09#success, Meeting ID: 944 1957 0615, PWD: social2020).